The collection's main idea was to recycle old denim and use different challenging materials together. The collection consists of skirts, dresses, trousers and one jumpsuit that are all made from used jeans. It also includes two hand-knitted sweaters, polyvinyl is used in tandem with other materials.
The symbol of the collection is a clown. Coulrophobia, or an irrational fear of clowns is a quite common issue, but the purpose of this collection is to also show the traditional, peace-loving and jolly heritage of clown culture. Models look similar to clowns and despite somewhat sinister appearance, they are meant to be perceived as jolly and not scary.